Every town has a favorite ice cream shop. I left behind my favorite custard stand, Glen’s Frozen Custard, when we moved from our small town of Springdale, Pennsylvania to Las Vegas in the early 1970s. Lucky for me that same year, 1973, Luv-It Frozen Custard, opened in Las Vegas and has been serving up delicious, frozen custard from the same location to loyal locals for nearly four decades.
Luv-It is located just off of the Las Vegas Strip, next to Olympic Gardens Gentlemen’s Club, it’s not in the best neighborhood, but that only seems to add to its authenticity. The small building serves frozen custard through a small walk up window and has survived mainly on word-of-mouth advertising for 38 years.
Luv-It Frozen Custard specializes in sundaes, cones, shakes, malts, and floats. Root beer floats, whips, luv sticks and chocolate covered frozen bananas are also favorites. They have basic sundaes banana splits etc… but are known for their own creations. Their top seller is the Western, which is vanilla custard topped with hot fudge, caramel and salted pecans. But my personal favorite is the Scotch Jimmie, vanilla custard, butterscotch, bananas and chocolate jimmies or sprinkles. You can get a regular size (3 scoops) or a junior size (2 scoops). Pints, quarts and half gallons are available as packaged to go products.
Like many long-time Las Vegans, I have had a long love affair with Luv-It Frozen Custard, beginning in my early childhood when I would beg my parents to take me there as often as possible and through my teenage years where I drove past the store to and from high school (and usually stopped on my way home from school). As a young adult living near-by, I would stop by to get a late night treat and now I proudly take my children there so they can enjoy what has been a favorite of mine for so many years.
Luv-It Frozen Custard is located…
Just off The Strip (Las Vegas Blvd. just one building away)
505 E. Oakey Blvd, Las Vegas, NV 89104
Located within WALKING DISTANCE from the Stratosphere (one light) between Sahara Ave. and Charleston Blvd.
Hours of operation are: